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10 Key Steps to Leverage the Reports Snapshot in GA4
Summarizing key data points in a mini dashboard can be very helpful. The Reports snapshot report in GA4 has got you covered. Learn how to leverage it for your business. The Reports snapshot in GA4 can...
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In-Depth Guide on Conversion Paths in GA4 (Google Analytics 4)
Which channels drive the most conversions and how do different channels interact with each other? In this blogpost we will explore the GA4 conversion paths in great detail. Currently, Google Analytics...
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How to Best Leverage the Reporting Identity in GA4
Almost on a daily basis, I receive questions about GA4’s reporting identity. Read this article to learn about this feature and the potential impact on your business and data insights. As with many...
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How to Analyze and Optimize on the Ecommerce Conversion Rate Metric in GA4
In UA, the Ecommerce conversion rate was one of the popular metrics. In GA4, this metric is not available by default, but you can still access it via default reports and Explore. In my experience, the...
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How to Analyze and Optimize on the Conversion Rate Metric in GA4
A good starting point for evaluating channel performance is by comparing the conversion rate metric of different traffic sources. But where to find this metric in GA4? For quite some time it was not...
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From Basic User Purchase Journey Reporting to Pro Custom Funnels in GA4
Google keeps on adding new features to GA4. One of the latest updates includes the user purchase journey report and the option to embed custom funnels in the standard GA4 UI. Funnels and customer...
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Expert Guide to Using Custom Channel Grouping in GA4
Custom channel grouping in GA4 is a great, new feature and a welcome add-on to the default channel grouping. Learn how to enhance your data insights when leveraging both. The long awaited feature of...
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Top 22 Key Benefits of Google Analytics 4 (GA4)
What are the benefits of GA4? This question pops up very regularly on top of my inbox! Read this post to understand why GA4 is a great Analytics solution for many. The original release date of GA4 was...
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How to Avoid (other) in Your GA4 Reports (Cardinality)
The (other) row in Google Analytics 4 can be a real pain. In this new blogpost you will learn several strategies to avoid this issue as much as possible. Google Analytics 4 has – as far as I can tell –...
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Complete Tutorial on Tracking Site Search in GA4
Tracking visitor intent can reveal many hidden optimization opportunities. In this blogpost you will learn why and how to track site search in GA4 for greater insights! There are multiple ways on how...
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Ultimate Google Analytics 4 Audit Tool (100% Automated and Free)
At least 90% of the Google Analytics 4 setups I have seen contain critical flaws. Learn how to greatly improve your GA4 configuration with my new GA4 audit tool. First, I want you to carefully read the...
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Best Practices for Creating a GA4 Test Property
Setting up a GA4 test property is a must if you don’t want to pollute your live website data with testing data. In this article, you will learn the key steps to get this properly set up. Many companies...
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GA4 Ecommerce: The Top 8 Steps to Get Right
Correctly implementing GA4 Ecommerce requires both time and resources. Read this article to learn all about the most important aspects of GA4 Ecommerce. I have reviewed dozens of GA4 implementations in...
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Top 10 Google Analytics 4 Configuration Mistakes
In Google Analytics 4, you can probably do more than 100 things wrong when it comes to the GA4 configuration and implementation. Are you sure your GA4 setup is accurate? Getting GA4 properly set up...
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How to Connect Google Analytics 4 (GA4) to Data Studio in a Few Easy Steps
Google Data Studio is very powerful as a data visualisation platform. In this post you will learn how to seamlessly connect Google Data Studio to Google Analytics 4. The reporting UI of Google...
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In-Depth Guide on Funnel Tracking in Google Analytics 4 (GA4)
Funnel tracking and analysis in Google Analytics 4 is much more powerful than in Universal Analytics. Read this blogpost to learn how to leverage funnels in GA4. You can define both goal and Ecommerce...
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Marketers Guide to Sessions in Google Analytics 4 (GA4)
Sessions in Google Analytics 4 (GA4) are calculated in a different way if compared to sessions in Universal Analytics. In this post we will explore this in all detail. The number of questions about GA4...
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Leverage Google Analytics 4 (GA4) Demo Properties
Learn by experimenting with the Google Analytics 4 demo implementations and properties. This is a must do if you don’t have a (fully functioning) GA4 property yet. Get started today! At the time of...
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10 Actionable Tips to Master GA4 Dimensions and Metrics
Metrics and dimensions in GA4 are the building blocks of every report and analysis. In this post you will learn how to best leverage these key elements of GA4. 7 Years ago I wrote a post on effectively...
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How to Best Use Comparisons in Google Analytics 4 (GA4)
In Google Analytics 4, you can use comparisons to compare subsets of data. This in addition to segments which we’ve already explored in one of my previous blogposts. Continue reading to learn where and...
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