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Complete Tutorial on Tracking Site Search in GA4
Tracking visitor intent can reveal many hidden optimization opportunities. In this blogpost you will learn why and how to track site search in GA4 for greater insights! There are multiple ways on how...
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How to Avoid (other) in Your GA4 Reports (Cardinality)
The (other) row in Google Analytics 4 can be a real pain. In this new blogpost you will learn several strategies to avoid this issue as much as possible. Google Analytics 4 has – as far as I can tell –...
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Top 22 Key Benefits of Google Analytics 4 (GA4)
What are the benefits of GA4? This question pops up very regularly on top of my inbox! Read this post to understand why GA4 is a great Analytics solution for many. The original release date of GA4 was...
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Expert Guide to Using Custom Channel Grouping in GA4
Custom channel grouping in GA4 is a great, new feature and a welcome add-on to the default channel grouping. Learn how to enhance your data insights when leveraging both. The long awaited feature of...
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From Basic User Purchase Journey Reporting to Pro Custom Funnels in GA4
Google keeps on adding new features to GA4. One of the latest updates includes the user purchase journey report and the option to embed custom funnels in the standard GA4 UI. Funnels and customer...
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How to Analyze and Optimize on the Conversion Rate Metric in GA4
A good starting point for evaluating channel performance is by comparing the conversion rate metric of different traffic sources. But where to find this metric in GA4? For quite some time it was not...
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How to Analyze and Optimize on the Ecommerce Conversion Rate Metric in GA4
In UA, the Ecommerce conversion rate was one of the popular metrics. In GA4, this metric is not available by default, but you can still access it via default reports and Explore. In my experience, the...
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How to Best Leverage the Reporting Identity in GA4
Almost on a daily basis, I receive questions about GA4’s reporting identity. Read this article to learn about this feature and the potential impact on your business and data insights. As with many...
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In-Depth Guide on Conversion Paths in GA4 (Google Analytics 4)
Which channels drive the most conversions and how do different channels interact with each other? In this blogpost we will explore the GA4 conversion paths in great detail. Currently, Google Analytics...
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10 Key Steps to Leverage the Reports Snapshot in GA4
Summarizing key data points in a mini dashboard can be very helpful. The Reports snapshot report in GA4 has got you covered. Learn how to leverage it for your business. The Reports snapshot in GA4 can...
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