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How to Fix Self-Referrals Issue in Google Analytics
Have you ever noticed your domain name showing up as one of the top referrals in Google Analytics. I have seen too many GA accounts with this self-referrals issue. Your data becomes unreliable and it...
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Why You Should Care About Thank You Pages
A lot of companies have a unique thank you page for each of their conversions. And that’s totally fine! I was inspired to write this post after I saw quite a few thank you pages popping up in the...
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In-Depth Overview of Different Google Analytics Segments
It’s not the first and definitely not the last post I will write about segmentation. It’s such an amazing and important topic, don’t you think? In this article I will explain in detail about the...
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20 Ecommerce Segments to Improve Your Customer Insights
The number of ecommerce websites is rapidly growing every day. Varying from small privately-held businesses that hardly make any revenue, to companies like Amazon that generate billions of sales each...
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10 Tips for Your Next A/B Test Report
Communicating your results is a crucial part of A/B testing. It’s a no-brainer that you need to have excellent written and verbal communication skills. And you might wonder, what information should I...
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Six Challenges of Qualitative Data Analysis
In an ideal world there is both valuable quantitative as well as qualitative data available to you. You can’t say that one data source is better than the other. They complement each other and provide...
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Ultimate Guide to Setting Up Your Google Analytics Account
Do you know everything about how to effectively set up your Google Analytics account? If you do, great and fantastic to hear! You are an Analytics Ninja right? :-) If you don’t, this is a great chance...
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The Ins and Outs of Google Analytics Filters for Analysts and Marketeers
Do you want to give your Google Analytics filters knowledge a real boost? I know what you think, filters are a pain. Well, not anymore after your have read this guide! As you probably know, filters are...
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10 Easy Tactics to Improve Your Next Data Analysis Project
Data analysis is hard. Make your life a bit easier by following a structured approach. Two weeks ago an email triggered me to write this article. Market Motive reminded me of their courses which I took...
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How to Turn the Navigation Summary Report into Actionable Insights
How much do you know about your visitor’s behaviour? Do you know how to effectively analyze navigation paths? Google Analytics counts many different standard reports. And you have the option to build...
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Top 15 Conversion Optimization Blogs
Do you spend more than 90% of your budget in traffic and less than 10% in real optimization efforts? Well, you are not the only one. I recommend you to re-evaluate your budget for upcoming year if you...
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21 Tips to Improve Your Google Analytics Data Analysis
Do you want to improve the ROI of your website, solve a business question or simply derive greater insights in less amount of time? The quicker you can analyze your data and draw relevant conclusions,...
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Five Steps to Effectively Analyze A/B Tests in Google Analytics
Are you stuck in your A/B testing tool when analyzing the results? You are missing out a lot of great insights if you keep your nose in just one tool. Over the last years I have seen many companies run...
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Three Steps Process to Improve Your Google Analytics Skills
Do you want to take your Google Analytics skills to the next level? So that you can get the job or raise you deserve? Google Analytics can be a tremendous help in optimizing the outcome of your...
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Five Steps Google Analytics Hack When Goals Don’t Work
Correctly configuring Google Analytics is crucial in conversion optimization. In this post you will discover a Google Analytics hack for optimizing on outcomes when goals are not working. Having dealt...
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Eight Smart Ways to Deal with Google Analytics Sampling
Google Analytics sampling can ruin your data and insights. In this post you will learn how sampling works and how you can deal with it in the best way. Understanding at least the basics of sampling is...
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Improve Your A/B Tests with Five Simple Questions
Conversion optimization isn’t easy and remember, there is no quick way to success. It’s a must to have a proper process and the right resources in place. Stay away from tactics, and focus on a smart...
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How to Leverage Sequence-Based Segments in Google Analytics
Do you want to learn how to use sequence-based segments in Google Analytics? In this post I will unlock the secrets behind leveraging sequential segments. I have noticed sequential segments to be an...
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10 Differences Between View Filters and Segments
Looking at averages of unsegmented data is misleading. Analyzing segmented data and distributions instead might directly feed your insights and optimization plans. I am inspired to write this post...
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Case Study: How to Leverage Participation Metrics for CRO
Do you have a strategy in place for finding high impact conversion-related pages? In this post I will share all about participation metrics and how I use them in CRO. There are many factors you need to...
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