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25 Key Differences: Google Analytics App + Web vs Universal Analytics
What’s the difference between Google Analytics App + Web and Universal Analytics? In this blogpost we will explore the differences between both versions of Google Analytics. App + Web is not a simple...
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Step-by-Step Guide to Link Your Google Analytics 4 Property to BigQuery
Do you want to get access to all your raw Google Analytics data starting from today? Learn how to seamlessly connect Google Analytics 4 (GA4) to BigQuery! Hit-level data is now not only accessible...
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How to Leverage the Default Channel Grouping in Google Analytics 4 (GA4)
Channel groupings in Google Analytics 4 are rule-based, but not so flexible as in Universal Analytics. Make sure to read this guide if you want to get the most out of them. In Google Analytics 4 you...
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How Sampling Works in Google Analytics 4 (GA4)
Sampling in Google Analytics can be a real challenge. Read this post to enhance your knowledge on sampling, hit limits, thresholding and cardinality in Google Analytics 4. I have been using Google...
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Advanced Guide to Page View Tracking in Google Analytics 4
Google Analytics 4 collects page views by default. Read on if you want to enhance the basic implementation of GA4 to get the most out of page view measurements. Analyzing page level data is very...
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Complete Guide on Google Analytics 4 (GA4) Segments
Segments are among the most powerful features in Universal Analytics. In this post you learn all about Google Analytics 4 segments and how they work compared to Universal Analytics. Google Analytics 4...
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Ultimate Guide to Google Analytics 4 Property Settings
Setting up your Google Analytics 4 property is challenging. This blogpost covers all the options that you have when optimizing your new GA4 property configuration. You need to think about many...
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How to Leverage Custom Insights in Google Analytics 4
Custom insights in GA4 let you harnesss the power of machine learning in combination with your own data-driven skills. In this post you will learn how to use this new feature. In the last years, there...
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How to Best Use Comparisons in Google Analytics 4 (GA4)
In Google Analytics 4, you can use comparisons to compare subsets of data. This in addition to segments which we’ve already explored in one of my previous blogposts. Continue reading to learn where and...
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10 Actionable Tips to Master GA4 Dimensions and Metrics
Metrics and dimensions in GA4 are the building blocks of every report and analysis. In this post you will learn how to best leverage these key elements of GA4. 7 Years ago I wrote a post on effectively...
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Leverage Google Analytics 4 (GA4) Demo Properties
Learn by experimenting with the Google Analytics 4 demo implementations and properties. This is a must do if you don’t have a (fully functioning) GA4 property yet. Get started today! At the time of...
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Marketers Guide to Sessions in Google Analytics 4 (GA4)
Sessions in Google Analytics 4 (GA4) are calculated in a different way if compared to sessions in Universal Analytics. In this post we will explore this in all detail. The number of questions about GA4...
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In-Depth Guide on Funnel Tracking in Google Analytics 4 (GA4)
Funnel tracking and analysis in Google Analytics 4 is much more powerful than in Universal Analytics. Read this blogpost to learn how to leverage funnels in GA4. You can define both goal and Ecommerce...
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How to Connect Google Analytics 4 (GA4) to Data Studio in a Few Easy Steps
Google Data Studio is very powerful as a data visualisation platform. In this post you will learn how to seamlessly connect Google Data Studio to Google Analytics 4. The reporting UI of Google...
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Top 10 Google Analytics 4 Configuration Mistakes
In Google Analytics 4, you can probably do more than 100 things wrong when it comes to the GA4 configuration and implementation. Are you sure your GA4 setup is accurate? Getting GA4 properly set up...
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GA4 Ecommerce: The Top 8 Steps to Get Right
Correctly implementing GA4 Ecommerce requires both time and resources. Read this article to learn all about the most important aspects of GA4 Ecommerce. I have reviewed dozens of GA4 implementations in...
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Best Practices for Creating a GA4 Test Property
Setting up a GA4 test property is a must if you don’t want to pollute your live website data with testing data. In this article, you will learn the key steps to get this properly set up. Many companies...
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Ultimate Google Analytics 4 Audit Tool (100% Automated and Free)
At least 90% of the Google Analytics 4 setups I have seen contain critical flaws. Learn how to greatly improve your GA4 configuration with my new GA4 audit tool. First, I want you to carefully read the...
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Complete Tutorial on Tracking Site Search in GA4
Tracking visitor intent can reveal many hidden optimization opportunities. In this blogpost you will learn why and how to track site search in GA4 for greater insights! There are multiple ways on how...
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How to Avoid (other) in Your GA4 Reports (Cardinality)
The (other) row in Google Analytics 4 can be a real pain. In this new blogpost you will learn several strategies to avoid this issue as much as possible. Google Analytics 4 has – as far as I can tell –...
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