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Top 16 Google Tag Manager Extensions Worth Trying Out
Google Tag Manager is a great tool, but do you leverage the GTM extensions as well? Every month new Google Tag Manager extensions are created and some of them are pure gold. A while ago I wrote a post...
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Pro Guide to the Shopping Behavior Analysis Report in Google Analytics
The Shopping Behavior Analysis report holds a tremendous amount of insights. In my experience, most marketers and analysts only scratch the surface, let’s change that! A few weeks ago one of my...
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Step-by-Step Guide on the Default Channel Grouping Dimension
The Channels report and Default Channel Grouping dimension come with critical insights for any business. Most companies get the setup terribly wrong and don’t use it to its fullest potential. Let’s...
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Ultimate Collection of Powerful Google Analytics Segments (100+ Examples)
Google Analytics comes with a ton of features that enhance your data insights. Applying segments is one of the most important strategies that every marketer and analyst should understand and utilize....
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How Google Analytics Channels Can Make or Break Your Data Analysis
The two most common ways to analyze traffic sources to your website is by the channel or source/medium dimension. In this post we explore how both dimensions work together. A few months ago I wrote...
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Event Tracking and 10 Fundamental Questions to Answer First
There are already a ton of resources out there focusing on how and what to track with Event Tracking. This guide answers 10 fundamental questions that are often overlooked. Craving for more, more and...
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11 Ways to Leverage Naming Conventions in Google Analytics and Tag Manager
Naming conventions are a crucial aspect of the Google Analytics setup. Embed this in your Analytics strategy and you will greatly improve your productivity and data-driven ROI. I can remember – more...
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In-Depth Guide on Direct Traffic in Google Analytics
Direct traffic, one of the greatest myths in Google Analytics. I believe over 90% of the GA users out there don’t know the real truth behind it. Let’s change that! I thought a high percentage of direct...
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Top 5 Reasons to Create Custom Channel Groupings in Google Analytics
In Google Analytics you have the option to set up both Default and Custom Channel Groupings. In this post I will demystify Custom Channel Groupings and how you can leverage this feature for your...
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11 Reasons Why Your Google Analytics Pageview Tracking Might be Inaccurate
Deploy Google Analytics on your site and start measuring pageviews. This is easy, but your pageview tracking might be less accurate than you think. Read on to find out why! After auditing hundreds of...
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The Impact of Intelligent Tracking Prevention on Your Google Analytics Data
What is the percentage of Safari users on your site? Read this guide to learn more about Intelligent Tracking Prevention and how it impacts your Google Analytics data. Back in 2017, Intelligent...
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How to Smartly Identify the Original Traffic Source in Google Analytics
Do you want to know the original traffic source of your returning users? Read on and you will learn how to derive useful insights for your marketing strategy. On default, Google Analytics applies the...
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Google Analytics Scope: You Don’t Want to Ignore It!
Collecting data in Google Analytics is very straightforward, but not fully understanding the “scope” of your metrics and dimensions will get you into trouble! Visits became sessions, visitors became...
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Deep-Dive into Leveraging Hit-Scoped Segments
In Google Analytics you can apply user, session and hit-scoped segments. In my experience, just a few people are aware of the last category of segments. Let’s change that! Segments belong to the most...
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Expert Guide to Product Page Analysis in Google Analytics
You won’t get far if you offer great products, but unconvincing product pages. In this post you learn several techniques for analyzing product page performance in Google Analytics. No doubt that...
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[Solved] 15 Most Common Enhanced Ecommerce Issues
Enhanced Ecommerce belongs to the most powerful features of Google Analytics. Are you confident about your Enhanced Ecommerce implementation and data in Google Analytics? In the last years I have...
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How to Analyze Products Out of Stock in Google Analytics
Having products out of stock is one of the worst things that can happen for Ecommerce websites. In this blogpost you learn how to measure and analyze out of stock data in GA. I have worked with many...
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How to Find and Fix Duplicate Transactions in Google Analytics
Enhanced Ecommerce is one of the most powerful modules in Google Analytics. Here you will learn how to avoid sending duplicate transactions to Google Analytics. Why is transaction revenue in Google...
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10 Strategies to Effectively Manipulate Google Analytics Data
In Google Analytics you can both temporarily as well as permanently manipulate Google Analytics data. In this blogpost you will learn about the smartest tactics behind data manipulation. In my...
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In-Depth Guide on Enhanced Measurement in Google Analytics App + Web
Saying “yes” to automating parts of your Google Analytics App + Web setup sounds like a no-brainer to many, but are there any drawbacks? In this post I will share my opinion on the Enhanced Measurement...
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