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42 Analytics Experts Share Their Best Strategy to Define Actionable KPIs
Key Performance Indicators (KPIs) are probably one of the most over-used and little understood terms in business and analytics. This expert roundup post features a ton of analytics experts and...
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Ultimate Guide to Reduce Bounce Rate and Increase Conversions
Reducing your bounce rate is a crucial step in establishing a profitable user journey, both for you and your website visitor. In this in-depth guide I explain all you ever need to know about this very...
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How to Avoid Common Pitfalls When Analyzing Custom Report Data
Custom reports are very powerful, but only useful and accurate if you combine the right set of metrics and dimensions. The flexibility that Google Analytics offers is great, but can lead to confusing...
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How to Boost Your LinkedIn ROI in 15 Minutes a Day (Case Study)
Do you waste hours on Social Networks without getting actual results? Today I will reveal a new LinkedIn Case Study on how to skyrocket your traffic and conversions from LinkedIn. I have never been a...
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How to Deal With Personally Identifiable Information (PII) in Google Analytics
In the last few weeks I have performed several in-depth GA audits and was blown away by the number of times PII was stored in Google Analytics. This post will uncover a ton of things about PII and...
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Top 15 Enhanced Ecommerce Implementation Best Practices and Tips
Setting up Enhanced Ecommerce can be very challenging. However, it’s more than worth it to put in the effort to get this to work. At the very least a solid measurement plan, technical knowhow and...
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Expert Google Analytics Guide to Ecommerce Content Analytics
Measuring and optimizing the effectiveness of your content can yield great results. This post provides an actional framework around content analytics that you can directly apply to your business. The...
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How to Solve Six Common Issues in The Google Analytics Referrals Report
Do you analyze your traffic channels by source/medium or via channel groupings? You have to carefully read this article if you evaluate referral traffic by medium. There is simply so much wrong in this...
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33 Google Analytics Insights from Enhanced Ecommerce and Segmentation
Implementing Enhanced Ecommerce is just the start. Asking the right questions is key to generate insights that drive change. This is crucial if you are running an ecommerce shop. Digital Analytics...
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Leverage Gross Profit Data to Enhance Your Google Analytics Insights
Getting the default Enhanced Ecommerce implementation working is great, but can you fully optimize on revenue and conversion rate metrics? I have discovered a smart way to enhance your revenue metrics...
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21 Best Practices for Optimizing Your Google Analytics Views Setup
Filters and views are the building blocks of your Google Analytics account. Setting up specific Google Analytics views is important for any business, but where should you start? I am amazed by how many...
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Top 15 Google Analytics Tools to Increase Data Quality and Productivity
Google Analytics is a great tool by itself, but do you use powerful Add-ons as well? Every month new Google Analytics tools are created and some of them are pure gold. Many different applications...
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22 Tips to Get Up-to-Speed with Google Data Studio
Google Data Studio is a great new tool in the arsenal of Google. I have learned a lot in the last few months and I am happy to reveal dozens of tips on how to work the most effective. For some people...
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How to Leverage the True Power of Custom Alerts in Google Analytics
Technical issues, marketing campaigns that are underperforming, huge spikes in traffic numbers. Custom alerts can be a great help to monitor and act on these big changes. In Google Analytics I use...
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The Definitive Guide to Optimizing AdWords with Google Analytics
Most probably you are familiar with running AdWords campaigns, but do you use all AdWords reports in Analytics to really get the most out of it? This blogpost will help you leverage the AdWords...
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Top 10 Tips to Get Insights from the Google Analytics Demographic Reports
One of the most underused data sources in Google Analytics is demographics data. You will learn my best strategies for turning these demographic reports into actionable insights. There are a ton of...
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Ultimate Google Analytics Audit Tool (100% Automated and Free)
At least 90% of the Google Analytics setups I have seen are broken. Learn how to greatly improve your Google Analytics configuration with my new Google Analytics audit tool. First I want you to...
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Google Analytics API: The Non-Technical Guide
The phrase “Google Analytics API” might sound daunting. However, even without strong technical skills you can leverage the API for your business. And I am going to show how! API refers to Application...
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In-Depth Guide on Data Discrepancies Between Analytics and AdWords
Linking your AdWords account to Analytics is not enough to deal with all data discrepancy issues. Read this post to learn more about the challenges and how to best manage them. I have found AdWords...
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How to Quickly Discover and Solve (Not Set) Issues in Google Analytics
Are you bothered with (not set) values in Google Analytics? One of the measurement issues I often discover in my Google Analytics audits are related to (not set). (Not set) is a name that Analytics...
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